Stop the press. Paddy Power’s Ladies Day commercial has been pulled from TV.
The decision to suspend the clip wasn’t made by us – it was done by the British TV advertising regulator along with television broadcasters.
This is especially frustrating given the commercial was already pre-approved by British television advertising clearance body Clearcast, just one week ago, who then considered the humour in the advert, while not to everyone’s taste, fell short of causing offence.
Additionally, Paddy Power reached out to leading UK transgender group, The Beaumont Society, for feedback on the script.
The Beaumont Society said there was “nothing untoward with the advert concept” and felt it was not inappropriate since “the entire campaign would be a tongue-in-cheek look at the Ladies Day race meeting where these days a large number of cross dressers make a day of it”.
Furthermore, Paddy Power cast members of the trans-community in the various transgender roles in the commercial. Given the attention and diligence we demonstrated throughout the development of this commercial, we are very disappointed by today’s decision.
Finally it is worth pointing out that the commercial, which went live on YouTube less than one week ago, has almost 250,000 views with more ‘likes’ than ‘dislikes’.
The next commercial in Paddy Power’s “We Hear You” advertising campaign, “CHAVS”, will be broadcast on the company’s YouTube channel shortly.
As always, Paddy Power is looking forward to a healthy and robust debate on our campaigns. Were they right to ban us?