Some might think we just got a graphic designer to draw a jockey on the giant 3,000 year-old prehistoric hill carving of the horse. It probably would have been a little cheaper anyway.
But we don’t do things by half measure.
As always around the Cheltenham Festival we like to capture people’s attention in order to make horse racing little more fun and interesting. As you have already seen, in accordance with the BHA, our jockey isn’t carrying a whip.
Anyway check out how we gave our jockey the leg up on the Uffington White Horse in the video below!