Paddy Power

VIDEO: New Paddy Power goal-line technology ad

by Aidan Elder | May 1, 2012

It’s that time of the year. You can almost smell the sense of patriotic optimism. Take a deep breath and let it fill your nose-holes. It’s unmistakeable.

With the Premier League season nearing an end and the FA finally deciding it’s probably worthwhile having a scapegoat manager, it’s time to start thinking about Euro 2012.

Four weeks of fantastic football from some of the most skilful teams in the world. And Ireland. Break out the bunting and the unrealistic expectations! It’s going to be great.

England were agonisingly dumped out of World Cup 2010 due to the injustice of a lack of goal-line technology (and four high-class goals from the much superior German team, but let’s not talk about that). We’re determined not to let something like that happen again.

Paddy Power has got our team of scienticians together with a solution. They’ve been fiddling with their diodes for the last few weeks and eventually came up with the technology that will provide the solution.

Today we launch new snazzy new high-tech equipment that will dramatically improve Uncle Woy’s chances of guiding England to victory in Poland and Ukraine. We Hear You.

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