Remember that shrill, incredibly annoying sound that seemed to accompany all the football at the World Cup in South Africa? No, not Mark Lawrenson doing co-commentary. We are in fact talking about the dreaded local ‘musical’ instrument, the vuvuzela.
Much like actually doing something about racism and people asking too many questions about their finances, UEFA didn’t like it so they’ve banned them for all their events, most notably the upcoming tournament in Poland and Ukraine.
Just because we don’t like being told what to do, Paddy Power are fighting back. To stick it to the fun police, we’ve got the world’s biggest vuvuzela and stuck it on the back of a truck. We’ll be driving it across Europe in time for the start of Euro 2012.
It’s called the Vuvutruck. Check it out in the picture above. It’s part of our ‘We Hear You’ campaign so keep an eye (and an ear) out for it in the next few weeks as it’ll be popping up around the UK and Ireland.
Yes, it’s going to be about as popular as Joey Barton at a pacifist conference, but we might as well give it a try.
Check out the video here: