Paddy Power goes undercover tonight!

BUZZING: Reception is a hive of activity with all the glamour-models and footballers that come to visit

By Josh Powell

Paddy Power goes undercover tonight in Channel 4′s hit show ‘Undercover Boss’.

The show’s format is based on a senior executive working undercover in their own firm to investigate how the company really works and identify how it can be improved, as well as rewarding the heroes of the Paddy Power Blog  hard working staff.

Paddy Power board member and soon-to-be Head of Operations, William Reeves went undercover in various departments within the betting firm’s Irish and UK operations including its high street betting shops, e-gaming division, phone betting and customer services department.

HARD AT WORK: We had to ask them to get off Facebook while we took the picture

As William connects with staff across the Paddy Power business, he experiences first-hand the fast-paced and high pressure demands of the modern-day betting industry.

Filming for the episode took place in May in the build up to the Euro 2012 football championships, one of the busiest sporting events of the year for the bookmaking industry.

The show will be broadcast at 9pm tonight.

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4 Comments on “Paddy Power goes undercover tonight!”

  1. Andrew Harris July 16, 2012 at 5:04 pm #

    Fantastic cant wait to get inside paddy power, well the buildings not Paddy himself, would be a bit strange that to be honest lol

  2. Joke Mcculloch July 16, 2012 at 6:54 pm #

    cant wait 4 this

  3. Joke Mcculloch July 16, 2012 at 6:56 pm #

    gives me the chance where all my hard earned money goes L O L

  4. leon morrissey July 16, 2012 at 7:58 pm #

    LOOKING FORWARD TO SEEING IT PADDY…NOW IF SOMEBODY COULD COME IN AND RUN AN AUDIT ON YOUR COMPANY LMFAO

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