Paddy Power

Paddy’s taking on Olympic organisers LOCOG!

by Josh Powell | July 25, 2012

YOU CAN’T MISS IT: Paddy’s massive poster in London

Paddy Power is seeking a court order against London 2012 organisers LOCOG after they ordered the removal of Paddy’s latest cheeky adverts.

The Paddy Power billboards in question promote their sponsorship of the largest athletics event in London this year (London, France of course!) It takes place on 01 August 2012 and is part of Paddy’s on-going “We Hear You” marketing campaign.

LOCOG instructed outdoor advertising company JCDecaux to remove all the posters from high-profile poster sites around the capital.

Paddy Power engaged leading London law firm Charles Russell to seek a court order on the grounds that their campaign does not breach LOCOG legislation on advertising around the 2012 Games.

A spokesperson from Paddy Power said “We pride ourselves on listening to our customers and what we’ve heard loud and clear is that LOCOG have got their priorities upside-down.  It’s a pity they didn’t put the same energy into the ticketing and security arrangements for the Games that they put into protecting their sponsorship revenue streams. We’re taking this fight to the High Court in the interest of our customers and of common sense”

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  1. Five Reasons I Don’t Hate the Olympics » She Loves London | She Loves London said on July 25, 2012 @ 3:05 pm

    [...] If the Olympics weren’t coming to town, companies like Oddbins and Paddy Power wouldn’t be having a jolly old time getting up LOCOG’s nose with their gloriously [...]

  2. Marketing tactics going for gold. Clever London 2012 adverts that didn’t break the rules. › Elephant Creative said on August 15, 2012 @ 4:58 pm

    [...] Paddy Power. The Irish bookmakers have had their fair share of fights with Locog about their Olympics advert but after a long battle they won and were able to keep the latest addition to their “We Hear You” marketing campaign. The poster read “Official sponsor of the largest athletics event in London this year! There you go, we said it. (Ahem, London France that is)”. [...]

  3. Marketing tactics going for gold. Clever London 2012 adverts that didn’t break the rules. › Elephant CreativeElephant Creative said on March 10, 2014 @ 6:15 pm

    […] Paddy Power. The Irish bookmakers have had their fair share of fights with Locog about their Olympics advert but after a long battle they won and were able to keep the latest addition to their “We Hear You” marketing campaign. The poster read “Official sponsor of the largest athletics event in London this year! There you go, we said it. (Ahem, London France that is)”. […]

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