Earlier this week American Captain Davis Love III stoked the flames for a fiery confrontation, stirring up U.S. fans to deliver the loudest frenzy ever seen at the tournament. Paddy Power responded with an audacious plan to redress the balance for Team Europe. This involved creating giant tweets in the sky, visible from over 20 miles, designed to rival any ground-level heckles.
1. Paddy Power’s pilots take to the sky above the Medinah County Club
Five Paddy Power planes took to the skies in formation above the Medinah County Club emitting vaporised smoke at 10,000 feet to create the five-mile long sky tweets. The writing in the sky could be seen for more than 20 miles and gave our lads plenty of encouragement as well as poking fun at Tiger Woods.
2. Do it for Seve #GoEurope – this sky tweet made TV worldwide
In a tribute to the great Seve Ballisteros, the Paddy Power messages in the sky encouraged the team to ‘Do it for Seve #GoEurope’. Ballesteros and the European captain Jose Maria Olazabal won an incredible 12 points from their 15 matches together in the Ryder Cup. You can see the sky writing clearly behind Justin Rose and his caddie as they walk the second hole (below).
3. Rory’s gonna getcha gets McIlroy thumbs-up
The planes wrote plenty of encouraging sky messages for world number one Rory McIlroy as Europe tried to get back on track after a disappointing opening day of the tournament where they finished 5-3 behind to the Americans. McIlroy was clearly impressed with our ‘Rory’s gonna getcha’ sky tweet beaming: ‘That’s so cool’.
4. Anyone seen Tiger?
The messages in the sky also taunted Tiger Woods with tweets such as ‘Team Nordergren’, ‘Tiger loves a bit of rough’ and ‘Has anyone seen Tiger’ in reference to the fact he was axed from Saturday’s foursomes. Davis Love III was reportedly furious with the planes but that didn’t stop them mocking the Americans.
‘How do you spell USA’ mocking the Americans’ boring rendition of U-S-A, ‘You can keep Piers Morgan’ and ‘Europe has better hair’ were all seen in the Chicago sky as the Paddy Power planes created more sky tweets with each character a whopping 200 foot taller than the newly-installed Shard skyscraper in London.
It didn’t inspire the Europeans quite as much as we hoped on Saturday and as the second day came to a close the Americans had a clear advantage, 10-6 in front. Luckily we were able to let the team know that although we are getting beaten we can still make a come-back.
One of Europe’s form men from the opening two days, Ian Poulter felt the presence of Seve yesterday and wrote on Twitter that this could be one of the greatest ever Ryder Cup fight-backs — which led to dramatic scenes on Sunday night as Europe clenched an incredible victory.
Seve was watching over us this afternoon & I feel it could be the biggest comeback Europe have ever had. We have nothing to lose. Give 100%
— Ian Poulter (@IanJamesPoulter) September 30, 2012
How did Paddy Power make the sky tweets? Like this…
The computer-controlled messages are delivered by five stunt planes flying in formation wing to wing and spelling out each character of the message with a vapour trail that is turned on and off as letters are built. Computerised output controls the messages in the same way an ink jet printer forms its letters. Each message took around 90 seconds to form and spanned over 5 miles wide.
Click here for an incredible 360 degree image of the Paddy Power Ryder Cup tweets above the Medinah County Club
Don’t forget if your selection leads through twelve holes but fails to win Paddy Power will refund your losing win stake on that match. (And keep your eyes peeled all weekend for more mischief.