Paddy Power

Do it for Seve! Paddy Power ‘sky tweets’ above the Ryder Cup 2012

by Josh Powell | September 28, 2012

Earlier this week American Captain Davis Love III stoked the flames for a fiery confrontation, stirring up U.S. fans to deliver the loudest frenzy ever seen at the tournament. Paddy Power responded with an audacious plan to redress the balance for Team Europe. This involved creating giant tweets in the sky, visible from over 20 miles, designed to rival any ground-level heckles.

Eagle-eyed golf fans were aware early on Saturday that mischievous Paddy Power decided to take to the skies above the Medinah Country Club (USA) to deliver the world’s first ‘sky tweet’ campaign in support of Team Europe at the Ryder Cup tournament. It wasn’t long before everyone at the course saw what was happening and Sky Sports started to broadcast the sky tweets live on air to viewers at home.

The five Paddy Power planes take to the skies above the Medinah County Club

A sky tweet tribute to Seve Ballesteros

Rory’s Gonna Getcha! Warning the Americans that the world number one was hunting them down

Tiger Woods was on the end of some stick for his extramarital affairs, much to the amusement of Rory McIlroy and his playing partner Graeme McDowell

Our lads might be losing but we do have better hair

Informing the Americans that they are more than welcome to keep Piers Morgan

They only have one chant and it’s embarrassing (U-S-A, how do you spell it?)

Don’t forget if your selection leads through twelve holes but fails to win Paddy Power will refund your losing win stake on that match. (And keep your eyes peeled all weekend for more mischief.

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