Europe’s history-making Ryder Cup team has sobered up for long enough to give Paddy Power the thumbs up for helping them complete one of the biggest fight-backs in the tournament’s history.
Going into the 12 single matches 10-6 down it looked bleak for Jose Maria Olazabal’s team but with the encouragement from Paddy Power’s sky tweets they were able to record a remarkable 14 1/2 – 13 1/2 victory.
Paddy Power spent Saturday and Sunday writing messages of encouragement to the team such as ‘Do it for Seve’, ‘Down but not out’ and ‘We Believe’. The sky writing obviously did the trick, inspiring the team to a dramatic and thrilling win over the Americans.
As well as writing out messages for the team Paddy Power created sky tweets for key European players and poked fun at Tiger Woods, Jason Duffner and Davis Love III.
Rory McIlroy got the sky tweet treatment and the world number one beamed ‘That’s so cool’ when he saw the ‘Rory’s gonna getcha’ message. McIlroy was so chuffed with Paddy’s handiwork he’s now uploaded the footage to his official YouTube site.
Graeme McDowell tweeted Paddy on Monday saying that the sky tweet which included the names of all the European players and the great Seve Ballesteros was ‘legendary’.
— Graeme McDowell (@Graeme_McDowell) October 1, 2012
And Luke Donald’s wife Diane spotted our ‘Luuuuuuke’ tweet above the 12th hole as Donald led the singles and started the momentum for the comeback.
— Diane Donald (@DianeDonald) September 30, 2012
The computer controlled messages spanned over five miles wide and could be seen for a staggering 20 miles. Each letter was more than 200 foot bigger than the Shard skyscraper in London and each message took 90 seconds to create.
The computer-controlled tweets were delivered by five stunt planes flying in formation wing to wing and spelling out each character of the message with a vapour trail that is turned on and off as letters are built.