Paddy Power

Paddy Power puts up controversial billboard in Liverpool. Too far or too funny?

by Rob Dore | May 9, 2013

We here at Paddy Power love a bit of controversy. Especially if it gets our name in the papers. You could say we’re the Lindsay Lohan of bookmaking. It may seem like we’re just wandering around in a stupor getting in to trouble and allowing paparazzi to take up-skirt pictures of our leafless kooch. But it’s all part of a plan to get signed up for a remake of Herbie Goes Bananas. Or something like that.

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As you can see, Paddy Power put up a rather large billboard in central Liverpool today. It suggests that some lucky Scouser has a genie’s lamp and used up his or her first two wishes on Margaret Thatcher dying and Alex Ferguson retiring. A 30-metre digital screen to be exact, directly across from Lime Street train station.

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Have you passed through Lime Street station today? If so we’d love to hear what you think about our latest advertising.

Your comments and views

18 Comments

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  1. chris said on May 9, 2013 @ 12:39 pm

    We hear you Paddy!!! come to Belfast!!!

  2. Paul said on May 9, 2013 @ 12:51 pm

    That an offer? Might have to look at that Chris

  3. Jayo said on May 9, 2013 @ 1:24 pm

    Absolutely fantastic! I am that Scouser! Last wish Moyes to take charge at united and have another 10 years trophy free!

  4. Jamie said on May 9, 2013 @ 1:37 pm

    Brilliant.. always going where other marketing teams wouldn’t dare. Definitely good for the publicity.

    The biggest joke has to be the odds though. 25/1? Add on a 0 at the end of that and then we’re talking.

  5. Krissy Mark Lewis said on May 9, 2013 @ 1:43 pm

    thats brilliant!

  6. Sam Evans said on May 9, 2013 @ 1:49 pm

    Paddy power are full of crap
    Poor brand tactless brand run by shoddy people who think being different is creative and special!!!! Let me tell you paddy shower is just that,,, a shower of shi!!

  7. Rob said on May 9, 2013 @ 2:08 pm

    I can only disagree with some of your points but I’ll leave it up to you to guess which ones. I’m not sure why showers were brought in to the argument though. Personally I like those fancy rainfall shower heads. It’s like standing naked in the rain but it’s warm and you won’t arrested if you have a pee.

  8. shb said on May 9, 2013 @ 3:57 pm

    its gone way way to far liverpool wi never win the league again

  9. Jeff Russell said on May 9, 2013 @ 6:28 pm

    I believe the last wish on Moyes / Fergie was a TwoForOne

  10. kleenrightMike said on May 9, 2013 @ 7:47 pm

    I think it’s a absolute disgrace you should be ashamed of yourselves 25/1 for us to win the league. Where are we playing next season fantasy Island.

  11. seancarty said on May 9, 2013 @ 9:03 pm

    Superb! As an Irish man living in Liverpool I cannot think of one Scouser who won’t find this funny. Paddy Power marketing team working their magic once again. FANTASTIC! I want more of the adverts like chav tranquilliser at Ascot!!

  12. Betting firm uses billboard to show it has been a good season for Liverpool fans said on May 10, 2013 @ 12:46 pm

    […] their blog, Paddy Power gently mock their own controversy-seeking publicity stunts, referring to themselves as […]

  13. Paul said on May 10, 2013 @ 1:23 pm

    Thanks for Sean. Couldn’t have written it better myself. Sounds like I did.

  14. John_mufc said on May 11, 2013 @ 7:49 pm

    .. deos that then that makes them a perfect fit for a certain scouse the football club ? :-)

  15. John_mufc said on May 11, 2013 @ 7:51 pm

    … sorry , the 0 after the 5 was missed off by the printers :-)

  16. Paddy Power puts up controversial billboard in Liverpool. Too far or too funny? | Dan Dear said on May 12, 2013 @ 12:16 pm

    […] Paddy Power puts up controversial billboard in Liverpool. Too far or too funny? […]

  17. Paddy Power puts up controversial billboard in Liverpool. Too far or too funny? | Dan Dear said on May 12, 2013 @ 8:25 pm

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  18. adam rawea said on April 7, 2014 @ 8:17 pm

    John_mufc what a twat you looking right now hahaha 1 question! City or Liverpool?? Hahahaha

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