RSS - Really Simple (Content) Sharing…
We at Paddy Power understand that speed is important. Sure as they say in the movies, “time is money”. For this reason, we’ve once again paid the Paddy Power geeks an extra 4 pizzas and a free Atari T-shirt to build us a set of RSS Feeds to help you get to the information you need even faster.
RSS stands for Really Simple Syndication. . In simple terms RSS Feeds allow you to receive updates from your favourite websites whenever new content is added. These feeds are in a standard format so they can be read using software called an “RSS reader”.
Is it just for Geeks?
Traditionally RRS feeds were for web geeks. They had their little RSS language and they could send information to one another. However in the past 2 years RSS feeds have become more popular thanks to iGoogle, My Yahoo, PageFlakes and many more companies that have simple to use RSS readers.
These companies make it easy to add feeds to your customisable home pages. So now on one page you can have the latest news from Google News regarding Horse Racing along side Ante-post Price changes. Or you can have the upcoming Live Betting Schedule next to your TV Guide from free sites like http://www.livesportontv.com.
We’ve created a PageFlakes page with all our content to illustrate what’s possible.

http://www.pageflakes.com/paddypower/ (Feel free to change)
We’ve also created a Horse Racing Google Gadget. In one place you can see the list of upcoming races, today’s steamers (horses that have had a recent price drop), today’s Non-Runners and a list of races with early prices.

To get a copy of this gadget on Google click here
We’re also got a Paddy Power iGoogle homepage. Feel free to add it to your page and change it as you please.

To get the complete page click here
Which feeds are available?
At present we have 10 feeds available with more to come. Initially we focused on the generic and Horse Racing feeds but there are plenty more to follow.
- Sports Stories
Feed contains a list of the all sports stories from our Paddy Power homepage.
http://rss.paddypower.com/rss/PPBetHighlights.xml
- Novelty Stories
List of all the Novelty stories from our novelties site.
http://rss.paddypower.com/rss/NoveltyHighlights.xml
- Live Betting in Running
List of events that are currently in progress that we’re currently offering bets on.
http://rss.paddypower.com/rss/LiveBettingInRunningEvents.xml
- Betting in Running Schedule
This feed contains a list of all upcoming events that we will be offering Betting in Running
http://rss.paddypower.com/rss/BettingInRunningEvents.xml
- Money Back Specials
At any given time we have multiple Money Back Special offers. This feed contains a list of events that currently have Money Back Special Offers
http://rss.paddypower.com/rss/MoneyBackSpecial.xml
- Next Horse Race
List of the next ten horse races that we’re offering bets on
http://rss.paddypower.com/rss/NextHorseRaces.xml
- Today’s Non Runners
List of today’s horse racing non runners.
http://rss.paddypower.com/rss/HorseRacingNonRunners.xml
- Today’s Steamers
Steamer is a racing term of a horse that has had a sudden price drop. This feed contains a list of all horse’s that are running today that have had a recent price drop.
http://rss.paddypower.com/rss/HorseRacingSteamers.xml
- Today’s Early Prices
We try to get our horse races priced up as early as possible. This feed contains a list of all today’s races that we have priced early
http://rss.paddypower.com/rss/HorseRacingEarlyPrices.xml
- Antepost Price Changes
List of all horses that have had a recent price change, that are running in mayor events in the future.
http://rss.paddypower.com/rss/HorseRacingAntepostPrices.xml
What can I do with this information?
By using or subscribing to our RSS feeds, you agree to bide by our Terms and Conditions .
Anything else?
Watch this space for more feeds. If you have any questions, please post them below and we’ll get back to you. Also, if you have any other ideas for the feeds we’re all ears.

RSS feed
April 5th, 2008 at 8:35 am
Hi i think Paddy Power should give all the people who were in the video a voucher
for Peter Marks .They had good comments about the horses but bad hair?
April 5th, 2008 at 8:39 am
Hi i think Paddy Power should give all the people who were in the video a voucher
for Peter Marks ,good comments about the horses but bad hair ,cant do much for the last person who made a comment?
April 10th, 2008 at 6:09 pm
I’m still trying to get the name off station that gives it’s view’s & comentary while racing in in progress I think it’s something like sportslive but not quite sure
April 25th, 2008 at 1:36 pm
can you post the winning margins please,,,hd. nk, etc. in the results area