The CBB launch show produced a surprise favourite – with American R&B singer Ray J proving popular amongst housemates and viewers.

Just a few seconds into his introductory clip, he was keen to bring up his famous love-making session, shouting: “You might know me for my music, TV shows and my d**k!”

Having started as a 33/1 rank outsider, the co-star of the Kim Kardashian sex tape made a positive impact, and has been cut into 10/1 to win the series.

He’s behind early favourite Calum Best in the betting, who went from 6/1 to 11/4, after viewers reacted positively to his reaction to his mother, Angie, arriving in the house.

The least popular contestants were footballer Jamie O’Hara – who slid from 12/1 to 20/1 – and model Jasmine Waltz, whose price slipped from 20/1 to 50/1.

Spokesman Paddy Power said: “After the All Stars’ decision to edit Stacy out of the show, I was tempted to remove her from the betting altogether – especially as no one knows who she is anyway.

“Ray J had made a surprisingly good impression. But, then again, this is a chap who charmed Kim Kardashian into bed. And that isn’t easy, unless you’re rich, famous, or holding a camera.”

To win Celebrity Big Brother 2017

11/4      Calum Best
5/1         Speidi
7/1         Austin Armacost
10/1       Ray J
12/1       Bianca Gascoigne
12/1       Coleen Nolan
14/1       James Jordan
14/1       Brandon Block
18/1       Angie Best
20/1       Jamie O’Hara
20/1       James Cosmo
22/1       Stacy Francis
33/1       Nicola McLean
50/1       Jasmine Waltz

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