New Celebrity Big Brother contestants Chloe Ferry and Jessica Cunningham have become instant hits in the house – as they lead the Paddy Power betting to win the show.

Despite only entering the show on Friday night, Geordie Shore star Chloe made quite a splash upon arrival and, though her antics may have annoyed fellow new arrival Kim Woodburn, the 21-year-old immediately became the favourite (7/2) to win with Paddy Power.

Jessica Cunningham, who shot to fame in this year’s Apprentice, is close behind (11/2), with former favourites Jedward and Calum Best the same price.

The two girls initially started as 6/1 and 7/1 respectively, viewers have been quick to back them to win, causing their odds to tumble.

Spokesman Paddy Power said: “They say the key to CBB is air-time, and rocking up, stripping off, jumping in the pool and causing a row was an effective tactic from Chloe. While Jessica has finally become one of the housemates I actually recognise – from flashing at Cheltenham last year.”

To win CBB 2017

7/2         Chloe
11/2       Jessica
11/2       Jedward
11/2       Calum
7/1         James J
8/1         Speidi