The NHS Blood and Transplant campaign is calling for new blood donors

As, Bs and Os - the letters of the main blood groups - are disappearing this week

Well isn’t someone eagle-eyed! Yes, you’ve quite rightly noticed that there’s something missing from our logos today – an A and an O.

That’s because we’re supporting the Missing Type campaign, which is taking place across 21 different countries, including the UK and Ireland, this week.

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The idea is to remove the letters of the three main blood types (A, O, B) from iconic locations to encourage new blood donor registrations.

In England, there is a particular need for more black and Asian donors, and more young people generally – while O negative and A negative blood is in particularly high demand.

Spokesman P ddy P wer said: “Giving up a little piece of yourself – like me with my name this week – can make a huge difference to others.

“At P ddy P wer, we’re proud to be supporting the Missing Type campaign.”

To register as a new donor, visit www.blood.co.uk, or call 0300 123 23 23. You can also support the campaign on Twitter, Facebook and Instagram, using #MissingType.